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Author
Language
English
Description
Advertising in the Digital Age video. Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the Digital Age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age, including:• Traditional Techniques: Review of tried and true advertising techniques. • New Media,...
Author
Publisher
Running Press
Language
English
Formats
Description
Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s.
AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as...
AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as...
4) Digital Stone Age: How the World's Most Successful Advertisers Use Traditional Thinking and Innovati
Author
Language
English
Description
New Mid-COVID 2nd Edition for 2021! Marketers often suffer from the misconception that to create effective advertising they must either become a modern, fully digital marketer, or double down on traditional marketing channels from the past. But is this type of black and white thinking really what drives extraordinary brand growth?In a smart, easy to read guide, Bill Durrant proves that to create the most effective advertising in the 20's, the secret...
Author
Language
English
Description
If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages? No. They're simply choosing which messages to tune in. Thanks to wireless technology, customers now have the luxury of responding (or not responding) to advertising when, where, and however they like. Leading...
Author
Publisher
Bloomsbury
Pub. Date
2018.
Language
English
Description
Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market...
Author
Series
CRS report volume R46516
Publisher
Congressional Research Service
Pub. Date
2020-
Language
English