Advertising

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Ad Access
This site "presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955." Subjects include: Radio, Television, Transportation, Beauty and Hygiene, and World War II. You can browse by subject, get the history of the subject, or use a timeline. From Duke University Libraries.
AdMongo.gov
"This Federal Trade Commission campaign aims to educate tweens (kids ages 8 to 12) about advertising so they can become more discerning consumers of information. The goal of the campaign is to boost advertising literacy by: Raising awareness of advertising and marketing messages; Teaching critical thinking skills that will allow tweens to better analyze and interpret advertisements; Demonstrating the benefits of being an informed consumer." Includes information for parents and teachers.
Advertising Age
Advertising industry news, blogs, videos, articles, reviews of advertisements and advertisers.
Advertising Basics and Public Relations
Sections include: Ad Basics, What is Advertising?, Preparing Your Portfolio, Career Profiles, Advertising Materials, Copywriting Exercises)How to Write a Print Ad, Create Instant Writing Samples, Starting Your Freelance Career, Advertising Vs. Public Relations. From About.com.
Advertising Guidance
Advertising Substantiation, Bait Advertising, Deception, Deceptive Pricing, Endorsements and Testimonials, Unfairness, and other advisories from the U.S. Federal Trade Commission (FTC).
Advertising and Marketing on the Internet: Rules of the Road
"Facts for Business" provided by the U.S. Federal Trade Commission (FTC).
Advertising and Public Relations Services
Topics include: Nature of the Industry, Working Conditions, Employment, Occupations In The Industry, Training and Advancement, Outlook, Earnings. From the U.S. Bureau of Labor Statistics (BLS) Career Guide to Industries.
Advertising: The Basics
From US Small Business Administration.
Advertising Law
Includes Truth in Advertising, Product Labeling and Advertising Specific Products. From US Small Business Administration.
American Advertising Federation (AAF)
The AAF describes itself as "the oldest national advertising trade association," one which "protects and promotes the well-being of advertising." Included here are resources on multiculturalism in marketing, industry news, and more.
American Association of Advertising Agencies (AAAA)
Industry news, advocacy and issues, publications, research, and more.
Campaigns That Have Made a Difference
Public service announcements from 1942.
Conducting Market Research
"Market research is the process of gathering and analyzing consumer and economic data to help you understand which products and services your customers want, and how to differentiate your business from your competitors." From SBA.gov.
Developing a Market Plan
An introduction to preparing a marketing plan. Sections also include How to Create a Marketing Plan, 20 Marketing Tips Every Entrepreneur Should Know, Conducting Market Research, Market Analysis, Marketing & Sales Management, Marketing 101, Marketing 201, Email Marketing. From SBA.gov.
Emergence of Advertising in America: 1850 - 1920
"The Emergence of Advertising in America: 1850 - 1920 (EAA) presents over 9,000 images, with database information, relating to the early history of advertising in the United States." From Duke University Libraries.
FTC Business Information: Advertising
Advice and articles for advertisers and businesses from the U.S. Federal Trade Commission (FTC).
Glossary of Internet Advertising Terms
From Newspaper Agency Corporation.
How Web Advertising Works
Topics include: banner ads, sidebar advertisements, pop-ups and pop-under windows, and more. From How Stuff Works.
The Interactive Advertising Bureau (IAB)
"...comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising."
Online Advertising Law
Sections include: CAN-SPAM Act: Requirements for Businesses, Dot Com Disclosure : Information about Online Advertising, "Remove Me" Responses and Responsibilities (unsubscribing options for users). From SBA.gov.
PSA Central
"PSA [Public Service Announcements] Central makes it easy to browse and preview current PSA materials for Ad Council campaigns. Everything available for download or order on this site is provided free of charge" First time users will have to register. From the Ad Council.
Television Bureau of Advertising (TVB)
Described as "the not-for-profit trade association of America's broadcast television industry." Includes industry news, tv/media trends, statistics and reports, and more.
Vintage Ad Browser
"This site aims to collect vintage ads from a variety of sources, including comic books, CD-Roms, websites, APIs, your submissions, book, magazine and comic book scans, and more." Contains 100,000+ images of vintage advertisements. Browse popular topics or search by keyword.
We'll Be Right Back
Videos of television commercials from The Cool 50s, Groovy 1960s, The Far Out 1970s, Totally the 1980s, The Rad 90s & Beyond, The 2Ks, Super Bowl, Chicago Classics, Public Service Annoucements, Product Placement, Political Advertising, Infomercials. From the Museum of Broadcast Communications.




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