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Periodicals Available at Thrall:

Advertising Age
The Advertising Red Books

See also this link for
advertising periodicals available
elsewhere in the library system (RCLS).

Journals Available in Databases

Click here to browse related
marketing and business sales journals
indexed in Thrall's databases.

Many are full-text, while others
contain citations/abstracts.

See also business journals indexed.

Web Resources

Ad Access: Historical examples from 1911 to 1955. It concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II. You can browse by subject, get the history of the subject or use a timeline.
AdMongo.gov: "This Federal Trade Commission campaign aims to educate tweens (kids ages 8 to 12) about advertising so they can become more discerning consumers of information. The goal of the campaign is to boost advertising literacy by: Raising awareness of advertising and marketing messages; Teaching critical thinking skills that will allow tweens to better analyze and interpret advertisements; Demonstrating the benefits of being an informed consumer." Includes information for parents and teachers.
Advertising Basics and Public Relations: Sections include: Ad Basics, What is Advertising?, Preparing Your Portfolio, Career Profiles, Advertising Materials, Copywriting Exercises)How to Write a Print Ad, Create Instant Writing Samples, Starting Your Freelance Career, Advertising Vs. Public Relations. From About.com.
Advertising Guidance: Advertising Substantiation, Bait Advertising, Deception, Deceptive Pricing, Endorsements and Testimonials, Unfairness, and other advisories from the U.S. Federal Trade Commission (FTC).
Ad Access: This site "presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955." Subjects include: Radio, Television, Transportation, Beauty and Hygiene, and World War II. You can browse by subject, get the history of the subject or use a timeline. From Duke University Libraries.
Advertising Age: Advertising industry news, blogs, videos, articles, reviews of advertisements and advertisers.
Advertising and Marketing on the Internet: Rules of the Road: "Facts for Business" provided by the U.S. Federal Trade Commission (FTC).
Advertising and Public Relations Services: Topics include: Nature of the Industry, Working Conditions, Employment, Occupations In The Industry, Training and Advancement, Outlook, Earnings. From the U.S. Bureau of Labor Statistics (BLS) Career Guide to Industries.
American Advertising Federation (AAF): The AAF describes itself as "the oldest national advertising trade association," one which "protects and promotes the well-being of advertising." Included here are resources on multiculturalism in marketing, industry news, and more.
American Association of Advertising Agencies (AAAA): Industry news, advocacy and issues, publications, research, and more.
Campaigns That Have Made a Difference: Public service announcements from 1942.
Emergence of Advertising in America: 1850 - 1920: "The Emergence of Advertising in America: 1850 - 1920 (EAA) presents over 9,000 images, with database information, relating to the early history of advertising in the United States." From Duke University Libraries.
FTC Business Information: Advertising: Advice and articles for advertisers and businesses from the U.S. Federal Trade Commission (FTC).
Glossary of Internet Advertising Terms: From Newspaper Agency Corporation.
How Web Advertising Works: Topics include: banner ads, sidebar advertisements, pop-ups and pop-under windows, and more. From How Stuff Works.
The Interactive Advertising Bureau (IAB): "...comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising."
Market Research: "Market research is the process of gathering and analyzing consumer and economic data to help you understand which products and services your customers want, and how to differentiate your business from your competitors. This guide provides information on how to use and find government data and statistics to help you make informed decisions about starting, growing and managing your business." From Business.gov.
Online Advertising Law: Sections include: CAN-SPAM Act: Requirements for Businesses, Dot Com Disclosure : Information about Online Advertising, "Remove Me" Responses and Responsibilities (unsubscribing options for users). From Business.gov.
Public Service Advertisements (PSAs): From the U.S. Federal Citizen Information Center (FCIC). Videos require Apple's Quicktime Player.
Small Business Marketing: Sections include: Marketing and Advertising Basics ("How-to guides for small business owners covering planning, market research, and advertising"), Small Business Marketing Resource Library ("Articles, how-to guides and tools covering planning, market research, sales, and web marketing"), Green Marketing Basics ("Learn how to certify and promote your products or services as environmentally-friendly"), Online Course: Marketing and Advertising ("Free course on how to market and advertise your small business"), Video: Marketing 101 ("Entrepreneurs explain successful marketing techniques"), How to Create a Marketing Plan, Free Sample Marketing Plans, 20 Marketing Tips Every Entrepreneur Should Know, Basic Rules for Advertising. From the U.S. Small Business Administration (SBA).
Television Bureau of Advertising (TVB): Described as "the not-for-profit trade association of America's broadcast television industry." Includes industry news, tv/media trends, statistics and reports, and more.

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