Advertising

[ Ready Reference Menu ]

Library Catalog Topics

Browse related topics in the RCLS library catalog:

Find in which library catalog?

Limit results to selected library? Yes No

Reserved items arrive at selected library.

Type of catalog:
library catalog eBooks

(Visit your library's catalog or website)

Periodicals Available at Thrall:

Advertising Age
The Advertising Red Books

See also this link for
advertising periodicals available
elsewhere in the library system (RCLS).

Journals Available in Databases

Click here to browse related
marketing and business sales journals
indexed in Thrall's databases.

Many are full-text, while others
contain citations/abstracts.

See also business journals indexed.

Web Resources

Ad Access

This site "presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955." Subjects include: Radio, Television, Transportation, Beauty and Hygiene, and World War II. You can browse by subject, get the history of the subject, or use a timeline. From Duke University Libraries.

From the Federal Trade Commission (FTC):

AdMongo.gov: "This Federal Trade Commission campaign aims to educate tweens (kids ages 8 to 12) about advertising so they can become more discerning consumers of information. The goal of the campaign is to boost advertising literacy by: Raising awareness of advertising and marketing messages; Teaching critical thinking skills that will allow tweens to better analyze and interpret advertisements; Demonstrating the benefits of being an informed consumer." Includes information for parents and teachers.
Advertising and Marketing Basics: Subtopics include Children, Endorsements, Environmental Marketing, Health Claims, Made in the USA, Online Advertising and Marketing, and Telemarketing. From the Federal Trade Commission (FTC).
Advertising and Marketing on the Internet: Rules of the Road: "Facts for Business" provided by the U.S. Federal Trade Commission (FTC).

Advertising Age

Advertising industry news, blogs, videos, articles, reviews of advertisements and advertisers.

Advertising Materials

Topics include: Basics; Careers; Creating Ads: Copywriting; Trends; Tips; Business Strategies; Business Campaigns; and Public Relations. From The Balance.

Advertising, Promotions, and Marketing Managers

Topics include: Quick Facts, What They Do, Work Environment, How to Become One, Pay, Job Outlook, Similar Occupations and More Information. From the Bureau of Labor Statistics (BLS).

The Adverts 250 Project

"The Adverts 250 Project explores the history of advertising in eighteenth-century America. It features a daily image of an advertisement published in a colonial newspaper 250 years ago that day. Brief commentary accompanies each advertisement."

American Advertising Federation (AAF)

The AAF describes itself as "the oldest national advertising trade association," one which "protects and promotes the well-being of advertising." Included here are resources on multiculturalism in marketing, industry news, and more.

American Association of Advertising Agencies (AAAA)

Industry news, advocacy and issues, publications, research, and more.

Campaigns That Have Made a Difference

Public service announcements from 1942.

CAN-SPAM Act: A Compliance Guide for Business

"Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations." From the Federal Trade Commission.

Digital Video Advertising Glossary

Emergence of Advertising in America: 1850 - 1920

"The Emergence of Advertising in America: 1850 - 1920 (EAA) presents over 9,000 images, with database information, relating to the early history of advertising in the United States." From Duke University Libraries.

How Web Advertising Works

Topics include: banner ads, sidebar advertisements, pop-ups and pop-under windows, and more. From How Stuff Works.

The Interactive Advertising Bureau (IAB)

"...comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising."

From the Internet Archive:

Commercials from the Prelinger Archives: "A collection of vintage commercials within the Prelinger Library."
AdViews: A Digital Archive of Vintage Television Commercials: "AdViews is a digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s. These commercials were created or collected by the ad agency Benton & Bowles or its successor, D'Arcy Masius Benton & Bowles (DMB&B). Founded in 1929, Benton & Bowles was a New York advertising agency that merged with D'Arcy Masius McManus in 1985 to form DMB&B. Major clients included are Procter & Gamble, Kraft, Schick, Vicks, and Post, among others." Arranged by product name.

PSA Central

"PSA [Public Service Announcements] Central makes it easy to browse and preview current PSA materials for Ad Council campaigns. Everything available for download or order on this site is provided free of charge" First time users will have to register. From the Ad Council.

From SBA.gov (Small Business Administration):

Conducting Market Research: "Market research is the process of gathering and analyzing consumer and economic data to help you understand which products and services your customers want, and how to differentiate your business from your competitors.
Marketing and Sales
Why Traditional Advertising Still Matters

Social Media Marketing For Small Business

Topics include: What is Social Media?; What is Social Media Marketing?; What is Social Media Marketing Not?; and Social Media 101: Teminology. Also includes worksheets. From New York Small Business Development Center.

Television Bureau of Advertising (TVB)

Described as "the not-for-profit trade association of America's broadcast television industry." Includes industry news, tv/media trends, statistics and reports, and more.

Vintage Ad Browser

"This site aims to collect vintage ads from a variety of sources, including comic books, CD-Roms, websites, APIs, your submissions, book, magazine and comic book scans, and more." Contains 100,000+ images of vintage advertisements. Browse popular topics or search by keyword.

[ Return to the Ready Reference Center ]

[ Ask a Librarian ] [ Explore other web guides ] [ Current Interests Center ]
[ Library Catalog ] [ Search the Web ] [ Library Home Page ]